Multi-location Marketing Automation Software

Golden Section’s Role

Lead Investor

BOARD REPRESENTATION
SALES TEAM BUILD-OUT GUIDANCE
REVENUE GROWTH
GOLDEN SECTION PLAYBOOKS

Objective

More mature company in the portfolio. Help them go from a solid revenue base to scaling revenue up.

Guide the team from founder-led sales into building a more mature sales organization. With the stability of the business, we can achieve scale quickly with a well-built sales organization and process.

Outcome

Help the company scale to $5 million in ARR.

Build on the current sales channels while also adding in a direct sales organization.

Value Delivered

Begin to layer in Sales Talent to drive growth.

• Assist founders in finding top sales executive talent

• Build out the BDR and sales support layers

• Move from founder-led sales to a professional sales organization

• Continue to show demonstrable ROI to the franchise industry