
Multi-location Marketing Automation Software
Golden Section’s Role
Lead Investor
BOARD REPRESENTATION
SALES TEAM BUILD-OUT GUIDANCE
REVENUE GROWTH
GOLDEN SECTION PLAYBOOKS
Objective
More mature company in the portfolio. Help them go from a solid revenue base to scaling revenue up.
Guide the team from founder-led sales into building a more mature sales organization. With the stability of the business, we can achieve scale quickly with a well-built sales organization and process.
Outcome
Help the company scale to $5 million in ARR.
Build on the current sales channels while also adding in a direct sales organization.
Value Delivered
Begin to layer in Sales Talent to drive growth.
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Assist founders in finding top sales executive talent
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Build out the BDR and sales support layers
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Move from founder-led sales to a professional sales organization
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Continue to show demonstrable ROI to the franchise industry