Multi-location Marketing Automation Software
Enterprise SAAS, Franchise Tech, Marketing Automation
Golden Section’s Role
BOARD REPRESENTATION
SALES TEAM BUILD-OUT GUIDANCE
REVENUE GROWTH
GOLDEN SECTION PLAYBOOKS
Lead Investor
More mature company in the portfolio. Help them go from a solid revenue base to scaling revenue up.
Objective
Guide the team from founder-led sales into building a more mature sales organization. With the stability of the business, we can achieve scale quickly with a well-built sales organization and process.
Build on the current sales channels while also adding in a direct sales organization.
Help the company scale to $5 million in ARR.
Outcome
Begin to layer in Sales Talent to drive growth.
Value Delivered
Assist founders in finding top sales executive talent
Build out the BDR and sales support layers
Move from founder-led sales to a professional sales organization
Continue to show demonstrable ROI to the franchise industry