Good software takes patience to form into the right cultural fit; complete with the nuances that will ensure permanence. Patience, hard thing! the hard thing but to pray, But bid for, Patience is! Patience who asks Wants war, wants wounds; weary his times, his tasks;...
Creating a product is chaotic. Nothing about it is smooth or easy. In Thus Spoke Zarathustra, Friedrich Nietzsche wrote "One must still have chaos in oneself to be able to give birth to a dancing star.” Good products require dealing with the chaos, embracing it in the...
Customers don’t want the shadow of what may come, they look for the complete package. Reduce your story to fit the package you can deliver. Bringing a B2B software product to market is a resource game. It’s high stakes, but still just a resource game. And no founder...
Software company founders face a range of paradoxes in scaling their company. One of them is thinking for the long term in product design. How should a founder design for the long term with a temporary material? It’s like asking an architect to build a classic...
Start with the customer - There is no greater task for a B2B software founder than to know the customer using and benefiting from their product. Branding, scaling, growing, team, culture… there are thousands of things to think about when growing a B2B...
When should a startup bring talen in-house? It's an understatement to say that a startup company has a lot going on! As a business stakeholder and business leader, you’re juggling multiple “full-time” jobs: bringing an idea from concept to fruitiontaking an MVP...
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...
As I marveled at the thousand year old castle’s sturdy walls and impressive moat, I couldn’t help but notice how similar the castle’s fortifications were to our own robust cyber security efforts. Last year I visited our office in Aberdeen, during the trip I made a...
