Start with the customer - There is no greater task for a B2B software founder than to know the customer using and benefiting from their product. Branding, scaling, growing, team, culture… there are thousands of things to think about when growing a B2B...
When should a startup bring talen in-house? It's an understatement to say that a startup company has a lot going on! As a business stakeholder and business leader, you’re juggling multiple “full-time” jobs: bringing an idea from concept to fruitiontaking an MVP...
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...
As I marveled at the thousand year old castle’s sturdy walls and impressive moat, I couldn’t help but notice how similar the castle’s fortifications were to our own robust cyber security efforts. Last year I visited our office in Aberdeen, during the trip I made a...
There are many myths associated with building a software company. These are the top ten we have encountered. 1. Building the software is the hard part. While it might be complicated, building the software is not the hard part of building a software company. Software...
