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Actionable Insights For B2B SaaS Founders
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How to Get the Most Out of SXSW as a Founder
South by Southwest is an opportunity to engage with the global startup ecosystem. Every year Austin’s most popular festival serves as a chance to meet and connect with founders, learn about industry trends, and share our point of view with a new (and often global)...
How to Get the Most Out of SXSW as a Founder
South by Southwest is an opportunity to engage with the global startup ecosystem. Every year Austin’s most popular festival serves ... Read More
Guide Services The Value of Weekly Syncs with Our Founders
At Golden Section, we’ve found that one of the best ways to ensure the success of our founders is through weekly syncs with our ... Read More
Software becomes Humanware
Image created by the Author using Midjourney The term "software" was coined by American statistician John Wilder Tukey in a 1958 ... Read More
Cognitive Biases, Data and Decision Making
— The Art and Science of Decision-Making for Entrepreneurs Yogi Berra once famously quipped, "When you come to a fork in the road, ... Read More
Extending Your Runway with Insourced Product Development
Runway. To founders, this ominous word can summon up images of both success and failure. With sufficient runway, your startup can ... Read More
Two Crucial Mistakes Founders of Early-Stage Software Startups Should Avoid
Founders of B2B SaaS startups are often involved in the painstaking details of product development at the early stage of their ... Read More
The Quixotic Quest of Building a Tech Startup
In Golden Section’s Houston office, a pair of Don Quixote bookends adorns the shelf. I purchased these a few years ago not only to ... Read More
Applying the Goldilocks Principle to Startup Valuations
As a founder, you may think that startup valuation is only something that investors consider when deciding whether to take the leap ... Read More
It Takes Two – The Value of a Strategic Partnership through Guide Services
With decades of experience building B2B SaaS companies behind us, we offer our Golden Section portfolio companies much more than just ... Read More
Why Did We Launch Studios?
Founders who are looking for more than just a VC fund have come to the right place. At Golden Section, we’re not only interested in ... Read More
How Venture Debt can be a Source of Growth for your SaaS Company
When early-stage B2B SaaS founders are building their companies, the first thing they go out and seek is venture ... Read More
Technical Debt Ceiling
The US Congress and the White House are engaging in a historic debate over the federal debt ceiling. All problems tend to be ... Read More
Ben-Hur’s Chariot Race and Software Development
Long before the NASCAR, there was the chariot race in ancient Rome depicted in the movie Ben-Hur. Before he won the incredible race, ... Read More
What We Look for When Investing in Startups
We consider ourselves a unique VC firm, not only in terms of how we approach funding (with a capital efficiency mindset), but in how ... Read More
Leverage the Tech to Leverage Your People
Thesis: The highest ROI for a founder is investing in the productive capacity of their people. Mechanical advantage in ... Read More
People are Worth What They Cost
Thesis: Software companies are leveraged-people-service firms. Man-hours are the input and man-hours saved are the output. The better ... Read More
No Sword in the Hand — How David Used Disruptive Innovation to Kill Goliath
David and Goliath Goliath is an incumbent company; no doubt he is a giant. He has muscle and a sword (product depth); he is ... Read More
Why Founders Should Strongly Consider Multi-Tenancy Architecture
Founders who partner with Golden Section know that we don’t just offer cash and leave them to navigate the competitive world of B2B ... Read More
Everyone Is Talking about Capital Efficiency for Startups — We’ve Been Talking about It since 2019
“Capital efficiency” is the latest phrase that’s been generating buzz in the VC world, but at Golden Section, we’ve been talking about ... Read More
Why Portfolio Managers in VC Need to Think About Portfolio Intelligence
As a VC, you’re in the unique position to have a front row seat to the incredible journey that each of your portfolio companies will ... Read More
Software Companies Require Great People to Build Them
The People Part Sitting at Rice University in the modern coffee shop on campus it is hard to not notice all the various types ... Read More
Walking with Two Legs and Capital Efficiency
Fig. From National Academy of Sciences A few years ago, anthropologists identified Energy Efficiency as the main reason for ... Read More
B2B SaaS as an Asset Class
B2B SaaS as an Asset Class: What Is It and What Founders Should Focus On Traditionally, there have been three main asset classes, ... Read More
Why Founders Need to Care about Capital Efficiency
Launching a successful startup isn’t about getting huge investments, sky-high valuations, or experiencing massive growth. It’s about ... Read More
The Importance of Patience in the Software Development Process
Good software takes patience to form into the right cultural fit; complete with the nuances that will ensure permanence. Patience, ... Read More
Focus On What Matters, Not Capital, is the Key Discipline, the Necessary Ingredient of Early-Stage Software.
Customers screaming for features, employees demanding pet projects, competitors encroaching… These are the day-dream nightmares of ... Read More
Product Efficiency: An Essential Measure for B2B SaaS Founders
Creating a product is chaotic. Nothing about it is smooth or easy. In Thus Spoke Zarathustra, Friedrich Nietzsche wrote "One must ... Read More
Reducing the Shadow of What May Come With Customers by Delivering a Full Half Product instead of Half-Done Full Product
Customers don’t want the shadow of what may come, they look for the complete package. Reduce your story to fit the package you can ... Read More
Guide Services – 5x the value in ½ the time
The value of our partnership comes from the decades of combined experience our team has in building enterprise software companies. ... Read More
VC Platforms What They Are and Why Founders Need Them
VC platforms began appearing on the investment scene around the year 2013, but not all VC firms were on board. Over the years, ... Read More
Constant and Constant Changes
We live in a world of constant changes This piece was originally written by Isaac Shi on January 15, 2013 More than 3000 years ... Read More
How Much is Enough?
The silent plodding of human ambition is a constant. Some call it greed or avarice. Some hail it as the wind in the sails of ... Read More
Why Founders Should Consider Venture Debt
Venture debt is a valuable tool that founders can use to grow their companies, and with more flexibility in repayment terms than ... Read More
The Importance of the Transition between Sales and Customer Onboarding
Both sales and marketing are vital in a B2B SaaS company’s journey towards winning customers. Accelerating this part of a startups ... Read More
Are SAFE notes safe for investors (or founders)?
We believe that SAFE notes are bad for investors, founders, and the startup ecosystem. They are designed for early-stage venture funds ... Read More
A Failed First Business Model — America’s Constitution 1.0
In today's environment, participants in the venture capital and startup ecosystem are becoming more focused on capital efficiency, ... Read More
Gulf Coast Grit
Cities around the Gulf Coast have emerged as robust tech ecosystems, and centers for venture funding. While these ecosystems began ... Read More
It Is Essential to Focus on The Human Interface of Your B2B SaaS Product!
Software company founders face a range of paradoxes in scaling their company. One of them is thinking for the long term in ... Read More
What Does Balance Mean for Founders?
Building a successful B2B startup pushes a founder to the edge… but in today’s model of work/life balance burnout does not need to be ... Read More
When Building B2B SaaS, Start With The Customer and Then Grow From There
Start with the customer - There is no greater task for a B2B software founder than to know the customer using and benefiting from ... Read More
Why Is Capital Efficiency So Important in B2B SaaS?
The team at Golden Section has a clear vision, mission, and values in how we approach partnering with B2B SaaS founders. Based on our ... Read More
Journeying Together With Our Founders
Journey Together Equipped with the seasoned wisdom of those who have ventured before, we exist to make the journey less isolating, ... Read More
What does it mean to have the right stuff?
One of my favorite films is ‘The Right Stuff’, an adaptation of Tom Wolfe’s novel by the same name, also a favorite book. If you ... Read More
A Founder’s Journey Through Building a B2B SaaS Company
Software companies are both an ecosystem on their own as well as participants in a cultural ecosystem. They are a complex balance of ... Read More
Starting With Vision, Mission and Values
A successful founder’s approach to building and scaling an efficient SaaS business is more than just following a lean SaaS business ... Read More
Founders Interview – The Shopify of Hospitality
Tango can be considered the Shopify of the hospitality industry. Check out this interview with Alan Shortz and Mark Provost as they ... Read More
The Most Efficient Way to Staff Your Startup
When should a startup bring talen in-house? It's an understatement to say that a startup company has a lot going on! As a business ... Read More
The ND … “I dont trust you” … A
Here is a scenario that will be familiar to anyone in the startup space: The Situation An email comes in from a prospect with ... Read More
Determine the Right Software Development Approach for Your Business
Are you ready to build software or software applications for your business? If so, there is a question you must ask yourself: Should ... Read More
Lessons in Market Strategy: JC Penney
Having an effective marketing strategy can be one of the most important things for any company, regardless of ... Read More
How to Use Data Encryption to Safeguard Your Business Processes
During World War II, information was of utmost value. The allied powers needed to find an efficient and secure way to ensure that ... Read More
A Basic Overview of Cloud Computing Services
Cloud Computing is ubiquitous in modern technology infrastructure, as it offers on-demand availability, data storage resources (cloud ... Read More
From It to Bit
Legendary quantum theorist John Wheeler coined the phrase “It from Bit”, arguing that our perception of the physical world (the “It") ... Read More
Architecting a Winning Enterprise Demo
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the ... Read More
The Cash Problem Startup Founders Regularly Face
How preparing for a fundraise can help founders avoid disaster Here is a scenario that is all too familiar for anyone who has ... Read More
The Tower of London and Cybersecurity
As I marveled at the thousand year old castle’s sturdy walls and impressive moat, I couldn’t help but notice how similar the ... Read More
Identifying Value Proposition and Customer ROI
Gain insights from our experts at Golden Section. Discover the right questions when defining your Value Proposition and Customer ROI ... Read More
Tapping Great Potential On A Board
Leveraging Your Board of Directors For Strategic Value Most board meetings are nothing more than risk mitigation sessions for key ... Read More
Understanding Capital Requirements for B2B SaaS
Our approach to understanding the capital requirement for a seed-stage B2B SaaS company. We see pitches all of the time with a ... Read More
Ten Myths of Starting a Software Company
There are many myths associated with building a software company. These are the top ten we have encountered. 1. Building the ... Read More
