The People Part Sitting at Rice University in the modern coffee shop on campus it is hard to not notice all the various types of people swirling about. The space is open and cold. The coldness of the esthetic exposes the viewer to the grove of oak trees...
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Case Study
Guide Services – 5x the value in ½ the time
The value of our partnership comes from the decades of combined experience our team has in building enterprise software companies. This experience spans industry sectors, funding strategies, organizational strategies and more. With Guide Services, we bring 5x the...
It Is Essential to Focus on The Human Interface of Your B2B SaaS Product!
Software company founders face a range of paradoxes in scaling their company. One of them is thinking for the long term in product design. How should a founder design for the long term with a temporary material? It’s like asking an architect to build a classic...
A Founder’s Journey Through Building a B2B SaaS Company
Software companies are both an ecosystem on their own as well as participants in a cultural ecosystem. They are a complex balance of initiatives, demands, resources, and opportunities. And much like the Chihuahuan Desert, even small amounts of damage can have disastrous and long-lasting implications. Conversely, when operating in its unique balance, software companies are beautiful creators and maintainers of value for founders, customers, employees, and investors.
