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Leverage the Tech to Leverage Your People

Leverage the Tech to Leverage Your People

Thesis: The highest ROI for a founder is investing in the productive capacity of their people.  Mechanical advantage in motion physics is the quantification of force amplification through using a tool. The concept explains the impact on weight handling from a...

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People are Worth What They Cost

People are Worth What They Cost

Thesis: Software companies are leveraged-people-service firms. Man-hours are the input and man-hours saved are the output. The better your people, the better the machine.  Our faith in freedom does not rest on the foreseeable results in particular circumstances...

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Guide Services – 5x the value in ½ the time

Guide Services – 5x the value in ½ the time

The value of our partnership comes from the decades of combined experience our team has in building enterprise software companies. This experience spans industry sectors, funding strategies, organizational strategies and more. With Guide Services, we bring 5x the...

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A Founder’s Journey Through Building a B2B SaaS Company

A Founder’s Journey Through Building a B2B SaaS Company

Software companies are both an ecosystem on their own as well as participants in a cultural ecosystem. They are a complex balance of initiatives, demands, resources, and opportunities. And much like the Chihuahuan Desert, even small amounts of damage can have disastrous and long-lasting implications. Conversely, when operating in its unique balance, software companies are beautiful creators and maintainers of value for founders, customers, employees, and investors.

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