Software company founders face a range of paradoxes in scaling their company. One of them is thinking for the long term in product design. How should a founder design for the long term with a temporary material? It’s like asking an architect to build a classic...
Start with the customer - There is no greater task for a B2B software founder than to know the customer using and benefiting from their product. Branding, scaling, growing, team, culture… there are thousands of things to think about when growing a B2B...
Software companies are both an ecosystem on their own as well as participants in a cultural ecosystem. They are a complex balance of initiatives, demands, resources, and opportunities. And much like the Chihuahuan Desert, even small amounts of damage can have disastrous and long-lasting implications. Conversely, when operating in its unique balance, software companies are beautiful creators and maintainers of value for founders, customers, employees, and investors.
When should a startup bring talen in-house? It's an understatement to say that a startup company has a lot going on! As a business stakeholder and business leader, you’re juggling multiple “full-time” jobs: bringing an idea from concept to fruitiontaking an MVP...
As I marveled at the thousand year old castle’s sturdy walls and impressive moat, I couldn’t help but notice how similar the castle’s fortifications were to our own robust cyber security efforts. Last year I visited our office in Aberdeen, during the trip I made a...
There are many myths associated with building a software company. These are the top ten we have encountered. 1. Building the software is the hard part. While it might be complicated, building the software is not the hard part of building a software company. Software...
