Both sales and marketing are vital in a B2B SaaS company’s journey towards winning customers. Accelerating this part of a startups business is what Golden Section, our team, and most importantly, our playbooks (which are critical resources), encourage. These playbooks...
The team at Golden Section has a clear vision, mission, and values in how we approach partnering with B2B SaaS founders. Based on our approach we provide founders with capital and partner with them on their journey towards a meaningful exit....
A successful founder’s approach to building and scaling an efficient SaaS business is more than just following a lean SaaS business plan and creating a product which engages customers. At Golden Section we focus on helping founders build products that provide an ROI...
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...
How preparing for a fundraise can help founders avoid disaster Here is a scenario that is all too familiar for anyone who has orbited the small company and growth stage company management space. The Scenario An email hits your inbox at 9am on a Tuesday from a close...
