the Golden Section logo

Jesus Peralta

Position: UX Designer
Favorite Food: I love Italian food!
Categories: UX Design
Location: Guadalajara, Mexico

Fresh out of high school, I studied Mechatronics Engineering for a year. I did that because I’ve always been great at math and coding, so I thought that career path would be good for me. However, even if I had good grades I just couldn’t picture myself as an engineer, fixing machines and doing paperwork all day in an industrial plant. That’s why I decided to change my degree and study “Interaction Design and Animation” at Universidad Iberoamericana Puebla. There I was able to explore my creative potential while at the same time taking advantage of my logical thinking skills. I’m so glad I decided to do that, I especially enjoyed learning about user centric methodologies, which is why I decided to pursue a career in UX Design

Before working for Golden Section, I worked as an intern in an American higher education software company (ellucian) where I was responsible for the UX / UI design of one of their products. During my time there, I learned to work in an agile scrum framework and to design following accessibility guidelines.

What is one thing people should know about you? I love languages, besides Spanish I am fluent in English and French. For the last year I’ve been learning Arabic on Duolingo, but I’m thinking on switching to Chinese since the company has many people who speak it.

What is one thing people would be surprised to know about you? I’m someone who prefers to stay indoors, so people are surprised to learn that when I was in college, I spent a summer working and living in the mountains alongside indigenous artisans. It was on a small town called Xochitlán, which in nahuatl means “the place of flowers”. It is located in the northern ridge of puebla (Sierra Norte de Puebla) a very humid and foggy area. Living in a place so different from what I was used to was a very transformative experience that made me grow and mature as a person. I’ll never forget the friends I made there, we still are in contact and visit each other regularly.

What are you most passionate about professionally? I am very passionate about helping people use technology, I think everyone should have access to technology and their benefits. I see it all the time with my parents, sometimes they struggle using their cellphones or computers because the design on the apps they use is not clear enough or not tailored to their needs. The job I do brings me great satisfaction since I feel like I’m making a positive impact on people’s lives, even if it’s a small one.

What are you most passionate about personally? I love animation, I love going to the movies and watching them on the big screen, as well as watching documentaries on the behind the scenes of how they are made I didn’t become an animator because I realized I prefer to watch movies rather than work on them, which are very different experiences.

What is your favorite place to travel to and why? I love traveling to Mexico City because they have a lot of Musical Theatre shows, I try to go at least once a year. I am lucky of to have seen profesional productions of Wicked, Aladdin, The Prom, and many others I wouldn’t want to live in Mexico City though, it’s a very fun city as a tourist but a very stressful city as a habitant.

What is your favorite way to pursue balance in your life? I find balance on my dog, his name is Conan and he’s a chihuahua (the one in the picture). Taking care of him has made me a more responsible person. Also, thanks to him I get to do exercise every single day by taking him out for a walk, which is good for both of us.