Open Source · CC BY-SA 4.0

The Golden Section Playbook is open.

Every mistake we have watched B2B software founders make, and the play that prevents each one. Free, forkable, and yours to build on.

161Mistakes
63Plays
59Templates
400+Companies Observed

Dear founders,

Golden Section runs on institutional memory. We are deliberate about mistakes — we document them, we learn from them, and we go looking for the next one. That habit is the substance of our partnership with our portfolio, not a slogan about it.

The habit produces two things: a numbered list of mistakes, and the plays that prevent them. Today that is 161 mistakes and 63 plays, with 59 working templates attached. Every mistake is paired to the play that prevents it. All of it came from watching more than 400 B2B software companies over more than a decade.

We have run these plays with founders for years, and shared them widely. Sharing is not the same as handing something over. You could read what we gave you. You could not take it, fork it, correct it, or build something of your own on top of it — because we never actually gave you the right to. Today we do, and we are doing it in a way you can work on alongside us. The whole corpus is here on this site and in a public repository, under a Creative Commons license: yours to copy, adapt, and use commercially, including in ways we would not have thought of.

What changed is the pace. AI is compressing the loop between a conversation with a founder and a codified play. We expect this list to grow faster and get more granular in the next year than it has in ten years of doing it by hand. A playbook that used to change quarterly can now change weekly.

That speed is the opportunity and the risk in one sentence. Version velocity plus AI produces either collective genius or collective slop, and the whole difference is who reviews what gets merged. So there is a human gate: every change is read by a person before it lands, and every claim has to come from something that actually happened to somebody. We would rather move slower and stay true.

We want company in this. Founders, funds, and advisors willing to shepherd it — argue with an entry, add the mistake we have not made yet, fix a formula in a template, or tell us a play did not work. Especially that last one.

This is not altruism and we would rather not pretend it is. We expect to use whatever the collective produces, in our own execution, with our own companies. We can say that plainly because knowledge stopped being the differentiator a while ago. What differentiates now is relationships and execution, and both get stronger as the shared base gets better. There is no version of this where we lose by everyone knowing more.

Our commitment: we keep putting real applications and real outcomes back in, including the ones that did not work. We invite you to do the same.

Start here. Read the mistakes list, end to end. It takes twenty minutes and you will find three things happening in your company right now.

Dougal Cameron
CEO & Co-Founder, Golden Section
What an entry looks like

One mistake, and the play that prevents it.

Every one of the 161 is written like this, and every one points at a play with an owner, a cadence, and an effort estimate. That link is the whole architecture.

From the mistakes list
#16

Running out of cash

Executive

Self-explanatory... don’t do it.

Prevented by
The play that prevents it

Cash Flow Forecast

Executive

Build a living cash prediction model from conservative unit-economics assumptions, update it monthly with actuals, and minimize the investment needed to scale.

Owners
Founder, CFO
Cadence
Monthly
Initial effort
13 SP
Ongoing
8 SP
See all 161 mistakes
Where to start

Three ways in, by what brought you here.

Something already hurts

Go to the mistakes list, find the one happening in your company right now, and run the play attached to it.

The mistakes list →

I'm building, not firefighting

The 63 plays by category, each with the people required, the cadence, and the effort in story points — so they can be scheduled rather than admired.

The plays by category →

I want it in my own tools

The entire corpus as one Markdown file, plus an llms.txt index — for your own copy, your own fork, or your own AI assistant.

Take the whole corpus →
For AI, explicitly

Hand the whole thing to your model.

The entire corpus — every mistake, every play, every cross-reference — ships as one Markdown file with the attribution and the license in its header, so both travel with the text wherever it goes. Download it, paste it into whichever assistant you already use, and start with this:

Here is the Golden Section Playbook — 161 mistakes B2B SaaS founders make and the plays that prevent them. Read it, then tell me which mistakes my company is currently making based on what I describe next.

Copied
dist/playbook-full.md The whole corpus, one file. Prefer this for ingestion.
llms.txt The repository's index for language models.
goldensection.com/llms-full.txt The site's own full text, if you want the frameworks and research alongside it.
Our editorial position

Collective genius, or collective slop.

Version velocity is going up. AI will generate plausible operating advice faster than any group of people can check it, and plausible is the problem — wrong material that reads right is worse than no material at all.

We think there are only two defences, and we are committing to both. A human reads every change before it lands. And every claim has to trace back to something that actually happened to somebody — not a synthesis of things that sound true.

In practice that means three rules, and they are written down in the repository rather than left to good intentions:

A named merge gate

Merge authority sits with Golden Section's general partners. Anyone can fork it and anyone can propose a change; only a named person can land one. See GOVERNANCE.md.

Provenance on every contribution

Tell us what you watched happen. Anonymized — no company names, no founder names, no figures precise enough to identify anyone — but real. An entry that came from somewhere is worth ten that came from a model.

No anonymous bulk edits

A hundred generated entries in one pull request will be closed, however good they look. We would rather move slower and stay true.

If you disagree with this position, that is useful too — open an issue and argue with it. Publishing the stance is how we find the people who share it.

How to help

Three ways to contribute, and only one needs Git.

Tell us something

A mistake you have watched happen, and a paragraph about it, is a complete contribution — we will shape it into an entry. You do not need to know the format, and you do not need to open a pull request.

Describe a mistake →

Open an issue

Something wrong, missing, or out of date in an entry. Or a license question — if ShareAlike is what stops you getting this in front of founders, that has its own form.

Open an issue →

Open a pull request

For the technical. Fork it, change it, and send it back. Contributions require signing the CLA, which the bot prompts for on your first pull request.

Read CONTRIBUTING.md →

Or help shepherd it.

We want founders, funds, and advisors curating this alongside us. A maintainer reviews contributions in their domain — the entries and plays they actually know something about — and gets write access to the repository. If that is you, say so and tell us the domain you would own.

Raise your hand
License

CC BY-SA 4.0, in plain words.

Use it, change it, sell things built on it. Two conditions: credit Golden Section, and license your adaptations the same way so they stay available to the founders after you.

If ShareAlike is what stops you getting this in front of founders, ask us. Open an issue. We grant other terms for founder-serving uses, and the answer is usually yes.

Copy-paste attribution

The Golden Section Playbook — Golden Section — CC BY-SA 4.0 github.com/Golden-Section-Tx/playbook

Copied

The content is CC BY-SA 4.0; the scripts and schemas are MIT. The Golden Section name, logo, and marks are not licensed — see NOTICE. Need other terms? Ask for a license exception.

Recently changed

It is a live repository, not an announcement.

The most recent changes to land. Pulled from the repository's commit history each time this site is built.

Full history in CHANGELOG.md.

Questions

The five real objections.

Is it actually free?

Yes. No signup, no email, no download form. Read it on this site, or clone the repository and keep your own copy.

Do I need to use GitHub?

No. The whole corpus is readable here — the mistakes list and every play. The repository is for people who want their own copy, or who want to propose a change.

Do I have to be a Golden Section company?

No. It is the same material we use with our own portfolio, published for anyone building B2B vertical software.

Will you use my contribution commercially?

Yes, and we say so up front — see the contributor terms in the repository. Golden Section holds a broad license to contributions, including for our own products. Your name stays on your work.

Are you collecting my data?

No. There is nothing to sign up for on this page, and nothing is gated behind a form.

Who wrote this

Golden Section.

Golden Section is a Houston-based growth equity firm investing $1M–$5M into capital-efficient B2B vertical SaaS companies, with a complementary non-dilutive lending business. The plays and the mistakes came out of more than a decade of operating alongside those companies — over 400 of them.

If reading this made you want to talk to someone about your company rather than fix it alone, that is what we do.

Work with us