by Dougal Cameron | Jun 4, 2020 | Blog, Product, SAAS Resources, Startup Insights, Strategy & Playbooks
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...