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Reducing the Shadow of What May Come With Customers by Delivering a Full Half Product instead of Half-Done Full Product

Customers don’t want the shadow of what may come, they look for the complete package. Reduce your story to fit the package you can deliver. Bringing a B2B software product to market is a resource game. It’s high stakes, but still just a resource game. And no founder...

How Much is Enough?

The silent plodding of human ambition is a constant. Some call it greed or avarice. Some hail it as the wind in the sails of capitalism. But whether it is moral or not is independent of its danger. It blinds us to what matters. Its amnesia-like influence hides the...