by Dougal Cameron | Jun 4, 2020 | Blog, Product, SAAS Resources, Startup Insights, Strategy & Playbooks
The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. The demo is a key ritual in the customer journey for any B2B SaaS company. Blowing it is expensive. After the marketing and sales team have collaborated to convince the...
by Dougal Cameron | Jun 12, 2019 | Blog, Growth Insights, Startup Insights, Ventures
Leveraging Your Board of Directors For Strategic Value Most board meetings are nothing more than risk mitigation sessions for key investor stakeholders to ensure their investment is protected. But the true value of a board is the insight that experienced professionals...
by Dougal Cameron | Jun 3, 2019 | Blog, Funding, Ventures
Our approach to understanding the capital requirement for a seed-stage B2B SaaS company. We see pitches all of the time with a variety of funding needs ranging from $500k to $5M. Startups are doing new and exciting things, but often the founder and the team do not...
by Dougal Cameron | May 29, 2019 | Blog, Product, Software Development
There are many myths associated with building a software company. These are the top ten we have encountered. 1. Building the software is the hard part. While it might be complicated, building the software is not the hard part of building a software company. Software...